New “Done-For-You” Recruitment Campaign by OCSA Supports Urgent, Ongoing Need for Volunteers
Volunteers Essential to Keeping People Safe at Home Through Community Support Services
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TORONTO, April 21, 2021 – Sunday, April 18, marked the start of National Volunteer Week in Canada. It’s a coast-to-coast-to-coast celebration of the commitment, dedication, generosity and selflessness of Canada’s almost 12.7 million volunteers. Today we’re releasing a Done-For-You Recruitment Campaign
to help CSS organizations connect more easily, and more effectively, with the volunteers they need to keep supporting our communities.
As we enter the second year of this pandemic, volunteers are more important and more needed than ever, especially in community support organizations that deliver Meals on Wheels.
As a vital component of home and community services, the community support services (CSS) sector relies heavily on volunteers to deliver services to the most vulnerable people in our communities, including seniors and people with disabilities. The pandemic has put tremendous pressure on the sector, causing massive spikes in demand for services that have yet to level out. Volunteers are key to sustainability.
“Before the pandemic, many volunteers in our sector were over 70 years of age,” says Deborah Simon, CEO of the Ontario Community Support Association. “Understandably, they’ve had to step back during COVID-19 and this week we want to celebrate those who managed to continue volunteering as well as those new volunteers that have stepped forward.”
Early in the pandemic, some organizations lost as much as 80% of their volunteer base as seniors stayed home. The pandemic has highlighted the need for renewal and diversity amongst volunteers in organizations that provide essential community-based care such as Meals on Wheels that helps vulnerable people stay home safely.
“Volunteers create positive change all across our province,” stated Hon. Raymond Cho, Minister for Seniors and Accessibility. “They are showing the true Ontario Spirit in helping to keep our communities safe and connected.” Since April 2020, his Ministry has funded $11 million into the Ontario Community Support Program (OCSP) to coordinate and subsidize deliveries of meals, medicines and other necessities to low-income seniors and people with disabilities who are isolating during the pandemic.
“This National Volunteer Week, we also want to recognize the challenge that many organizations have faced in recruiting and onboarding new volunteers -- including youth, newcomers, and people in early or pre-retirement -- in the midst of all the other pressures of COVID-19,” says Simon. “Our “Done-For-You” Recruitment Campaign hopes to ease those challenges.” “
The Recruitment Campaign
and the Volunteer Management Link Hub
that houses it were developed by OCSA with OCSP funding. CSS organizations can visit the Link Hub for useful, relevant tips, tools, and training on recruiting, onboarding, engaging, and protecting volunteers during COVID-19.
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About OCSA
The Ontario Community Support Association (OCSA) represents close to 230 not-for-profit organizations that provide home care and community support services to over one million Ontarians. Our members help seniors and people with disabilities live independently in their own homes and communities for as long as possible. These proactive and cost-effective services improve quality of life and prevent unnecessary hospitalizations, emergency room visits and premature institutionalization. They are the key to a sustainable health care system for Ontario. For more information, visit www.ocsa.on.ca or @OCSATweets.
For more information please contact:
Sandra Kahale – Media Coordinator
Ontario Community Support Association
647-997-1800
sandra@onwordconsulting.com
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Ottawa, Ontario – [January 14, 2026] — The Ontario Community Support Association (OCSA) is calling on the provincial government to prioritize sustained investment in Home Care and Community Support Services in the 2026 Ontario Budget. Without action, seniors will lose essential services and hospital emergency rooms will face even greater pressures. Appearing today before the Standing Committee on Finance and Economic Affairs, OCSA CEO Lori Holloway highlighted that community-based care is a cornerstone of Ontario’s health system—keeping people healthy at home, enabling them to age with dignity and preventing unnecessary hospital and long-term care admissions. “Without new investment in Community Support Services, seniors will lose meals and personal care services, caregivers will lose day programs for their loved ones, and hospital beds will fill up as more people are stuck waiting for care that should be delivered at home,” said Holloway. OCSA represents more than 200 not-for-profit home care and community care providers across Ontario, delivering services such as high-needs home care, Meals on Wheels, assisted living, transportation to medical appointments, adult day programs for people living with dementia, and respite supports for caregivers. While the province has made recent investments in home care expansion, OCSA emphasized that these gains are fragile if the community supports that enable people to remain safely at home are allowed to erode. Community Support Services account for less than two per cent of Ontario’s total health budget, yet received no funding increase in Budget 2025 . As a result, many providers are already planning service reductions or facing difficult decisions, including reducing meal delivery routes, limiting day programs and respite services, scaling back transportation programs, and closing adult day programs for part of the week. In turn, service reductions will place additional strain on working caregivers, 69% of whom are experiencing burnout and nearly half of whom are considering leaving the workforce to care for their loved ones. “These are not abstract risks,” Holloway said. “They are real service reductions being planned right now in communities across the province.” When community supports are unavailable, patients end up in hospital and/or remain in hospital beds longer—not because they need acute care, but because the services required for safe discharge do not exist. A hospital Alternate Level of Care (ALC) bed costs approximately $730 per day , compared to $103 per day for home and community care. Ontario’s aging demographics make the issue increasingly urgent. Nearly one in five Ontarians is now over the age of 65 , and the senior population is expected to grow significantly over the next decade. OCSA is urging the government to immediately: Sustain home care through a renewed multi-year investment of $442 million investment annually, and predictable funding; Invest $150 million annually to stabilize Community Support Services and prevent service cuts; and Address workforce shortages by closing the wage gap facing community health workers, who earn 23 to 46 per cent less than their hospital counterparts. “Ontario cannot build its way out of an aging population with hospitals and long-term care beds alone,” Holloway said. “Care delivered at home and in the community is where people want to be, and it is the most cost-effective and compassionate approach for the health system.” About the Ontario Community Support Association The Ontario Community Support Association represents more than 200 not-for-profit organizations providing home care and community support services across the province. OCSA members deliver essential services that help people live independently, age at home, and reduce pressure on hospitals and long-term care. For more information visit www.ocsa.on.ca or @OCSATweets For media inquiries please contact: Karla Sealy (she/her) Manager of Communications 416-256-3010/1-800-267-6272, ext 242 karla.sealy@ocsa.on.ca
Toronto, ON – The Ontario Community Support Association (OCSA) welcomes the Government of Ontario’s announcement in the 2025 Fall Economic Statement of a $1.1 billion investment to protect and expand home care services. This significant commitment demonstrates government’s recognition of the vital role that home and community care plays in the province’s healthcare system. “The Ontario Community Support Association welcomes this significant investment in home care. Previous funding commitments have helped stabilize the sector, supporting a measurable reduction in staff turnover and fewer missed care visits. These improvements mean more Ontarians are receiving the care they need, when and where they need it. We encourage the government to continue to invest in programs like Hospital to Home and organizations that bring together home care, community support, and independent living services, which are essential to building a system that keeps people healthy, connected, and cared for at home.” — Lori Holloway, Chief Executive Officer, Ontario Community Support Association As the province looks ahead, OCSA stands ready to collaborate with the Ministry of Health and system partners to advance innovative models that integrate home care, community support, and independent living services. Together, these efforts will help build a sustainable, connected system that keeps people healthy and cared for at home. About the Ontario Community Support Association (OCSA) OCSA represents the full spectrum of organizations that deliver home and community support services across Ontario, helping people live independently and with dignity where they want to be—at home. Through advocacy, research, and member collaboration, OCSA works to strengthen the sector and build a more connected, person-centered health system. Media Contact: Karla Sealy Ontario Community Support Association Email: karla.sealy@ocsa.on.ca Website: www.ocsa.on.ca
With Ontario’s senior population expected to nearly double by 2046, the need for coordinated, community-based care has never been more urgent. OCSA’s latest policy paper outlines a practical roadmap for scaling Healthy Ageing Community Hubs—integrated models that deliver health, social, and housing supports to help older adults age safely at home. The paper identifies six key policy recommendations: integrated and flexible funding, expansion of existing models, streamlined regulation, digital health integration, empowered local leadership, and province-wide service mapping. These hubs are already demonstrating improved outcomes—from reduced hospital use to higher client satisfaction—but scaling them requires system-level action. This paper is a call to policymakers, health system leaders, and community organizations to build on what works.
