OCSA Launches New Campaign Empowering Ontarians to Call for More Support for Home and Community Care
Against the backdrop of uncertain times, Ontarians need and want more access to these services
Toronto, ON — The Ontario Community Support Association (OCSA) is proud to announce the launch of its Everyone Needs Home and Community Care campaign, an online email initiative to raise awareness and support for the home and community Care sector.
The campaign calls on all Ontarians to visit www.everyoneneedscare.ca to send an email to their MPPs using a simple, AI-powered tool. Each letter takes less than 3 minutes and calls for better funding, visibility, and support for home and community care.
“Everybody needs home and community care. Whether it’s for yourself, a parent, a friend, or a neighbor, these services touch all of our lives at some point,” says Deborah Simon, CEO of OCSA, “this campaign is about showing that Ontarians value care at home and we want MPPs to hear directly from their constituents.”
The home and community care sector helps people of all ages live independently at home. Directly serving over one million Ontarians per year, through services like nursing, transportation, rehabilitation and Meals on Wheels, the sector also provides vital support for millions of caregivers and families. With more than 2.7 million Ontarians projected to face caregiver responsibilities in the next five years, the need for continued investment in Home and Community Care has never been more urgent.
“In these economically challenging times, compounded in healthcare by long waitlists for long-term care and the millions of Ontarians that don’t have a family doctor, home and community care offers a smart, compassionate, cost-effective solution,” says Simon, “it provides stability and empowers people to live and age well at home.”
Yet, the sector faces urgent workforce and funding gaps that threaten its ability to meet growing demand. OCSA hopes that every email sent through this campaign is a reminder to policymakers that Ontarians overwhelmingly want care at home.
The Everyone Needs Home and Community Care campaign will run for two months, ending in June. More details can be found at www.everyoneneedscare.ca.
About OCSA
The Ontario Community Support Association (OCSA) champions a strong, sustainable home and community care sector in Ontario. The association represents over 220 not-for-profit organizations that deliver high-quality services that help seniors, people with disabilities, and those with complex care needs remain independent in their homes and communities. These proactive and cost-effective services prevent unnecessary hospitalizations, emergency room visits and premature institutionalization. For more information visit www.ocsa.on.ca or @OCSATweets
For media inquiries please contact:
Karla Sealy (she/her)
Manager of Communications
416-256-3010/1-800-267-6272, ext 242
karla.sealy@ocsa.on.ca
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