OCSP Funds in Action: East York Meals on Wheels
How the OCSP helped two community organizations come together to create a Halal Meals on Wheels program.
For over 36 years, East York Meals on Wheels has been delivering affordable and nutritious meals to seniors and adults with disabilities in the Thorncliffe community of Toronto. This summer, thanks to the Ontario Community Support Program and partnerships with neighbouring community organizations, they were able to add Halal meals to their offerings in a pilot program catered to their Muslim community-members.
East York Meals on Wheels is based in Thorncliffe Park, a 2.2 square kilometre neighbourhood in Toronto, with around 30,000 inhabitants housed largely between several dozen apartment buildings. Adriano Murarotto, Executive Director of East York Meals on Wheels explains, “The community here is a landing spot for a lot of newcomers, especially from the Pakistani area...and unfortunately, there's just many layers of barriers,” including limited settlement services, grocery stores, and transit options in the area.
Food insecurity in the community, worsened by the pandemic, prompted another Thorncliffe community support association, The Neighbourhood Organization (TNO), to set up a food collaborative, an impromptu food bank of sorts. Invited for a tour, Adriano was faced with a long line of people stretching through the parking lot, and across the plaza. “I thought originally ‘These people are lining up for their vaccines,’” Adriano remembers. But he quickly realized, “These people aren't here for vaccinations, people are here for food.”
The staff at TNO explained that, as many community members as there were in line, there were still others, mostly seniors and adults with disabilities, who weren’t physically able to get to the food collaborative or carry items home, and TNO didn’t have the infrastructure for delivery. Adriano said, “Well, this is a perfect match because we have infrastructure for delivery, via our volunteers, and we have a history of doing this and we may be in the same buildings during the day as the clients that you're serving.”
The TNO and East York Meals on Wheels worked quickly to put a pilot project together, teaming up with additional community organizations like Health Access Thorncliffe Park, who helped to connect the program with community members in need, and The Bike Brigade, a group of volunteer delivery cyclists, who were instrumental in getting the meals to the clients who needed them the most.
“The connections within the community have been wonderful,” Adriano says, noting that collaboration between organizations isn’t always so simple. “In this sector, we're so territorial about our catchment areas...that's sort of been the way that we’ve been funded. So it's what we know. But through this project, I've reached out to our bordering neighbors, agencies, and I told them about what we're doing. And they said, ‘Please, we welcome you to come into our catchment area...because we don't know what to do.’”
It wasn’t a matter of simply adding these new clients to their existing Meals on Wheels program though. A key demographic of the community is Muslim, meaning the meals needed to be Halal -- the dietary standard prescribed in the Qur’an, which requires paying attention to ingredients and how food is prepared. Adriano and his team got to work researching local Halal meal providers, participating in cultural training and food safety training from the Halal monitoring authority, and purchasing new storage and transport equipment to properly segregate the Halal meals from other meals, in part made possible by the OCSP.
“The OCSP has been key in starting this pilot up,” Adriano says, noting that the funding also helped with administrative costs to coordinate the new routes and volunteers, and with the subsidy of the meals, which was a huge relief to the folks receiving them. Many people admitted they were often skipping meals, were forced to choose between medication and food, or may have had to eat ‘haram’ (‘forbidden’ foods) simply because that’s all that was available to them.
“We learned a lot about our blind spots as an agency,” Adriano says, “Because we were, for so many years, serving the same types of meals on a very limited menu, and really not catering to this community that is at our doorsteps here.”
With 418 meals sent out in the first full month the program was operating (and that’s just for two days a week!) more people are already being served in their Halal program than their regular Meals on Wheels program. “I think if there's one thing that we can say, it’s that we're sad that we hadn't done this sooner, because it's a program well overdue,” Adriano says.
Due to the success of the pilot, it has been extended, with the intent of making it permanent. Clients are so grateful for the program that some of them are coming on as volunteers. “It was beautiful to see,” Adriano says, “Because the need was finally being connected with the resources.”
“Without the help from the OCSP, this program wouldn't have been possible,” Adriano says, “And we wouldn't have come out so wholesome from the pandemic, if it wasn't for the OCSA support, and the continuous advocacy that OCSA provides. It's a beautiful association, and we're honored to be part of it.”
East York Meals on Wheels is one of 136 community support service organizations who has received OCSP enhancement funding. Since May 2020, the program has provided over 1.3 million deliveries of food, medications and essentials that have helped seniors and people with disabilities stay safe during the pandemic. The OCSP program is funded by the Ministry for Seniors and Accessibility.
Share
More Updates
Toronto, ON – The Ontario Community Support Association (OCSA) welcomes the Government of Ontario’s announcement in the 2025 Fall Economic Statement of a $1.1 billion investment to protect and expand home care services. This significant commitment demonstrates government’s recognition of the vital role that home and community care plays in the province’s healthcare system. “The Ontario Community Support Association welcomes this significant investment in home care. Previous funding commitments have helped stabilize the sector, supporting a measurable reduction in staff turnover and fewer missed care visits. These improvements mean more Ontarians are receiving the care they need, when and where they need it. We encourage the government to continue to invest in programs like Hospital to Home and organizations that bring together home care, community support, and independent living services, which are essential to building a system that keeps people healthy, connected, and cared for at home.” — Lori Holloway, Chief Executive Officer, Ontario Community Support Association As the province looks ahead, OCSA stands ready to collaborate with the Ministry of Health and system partners to advance innovative models that integrate home care, community support, and independent living services. Together, these efforts will help build a sustainable, connected system that keeps people healthy and cared for at home. About the Ontario Community Support Association (OCSA) OCSA represents the full spectrum of organizations that deliver home and community support services across Ontario, helping people live independently and with dignity where they want to be—at home. Through advocacy, research, and member collaboration, OCSA works to strengthen the sector and build a more connected, person-centered health system. Media Contact: Karla Sealy Ontario Community Support Association Email: karla.sealy@ocsa.on.ca Website: www.ocsa.on.ca
With Ontario’s senior population expected to nearly double by 2046, the need for coordinated, community-based care has never been more urgent. OCSA’s latest policy paper outlines a practical roadmap for scaling Healthy Ageing Community Hubs—integrated models that deliver health, social, and housing supports to help older adults age safely at home. The paper identifies six key policy recommendations: integrated and flexible funding, expansion of existing models, streamlined regulation, digital health integration, empowered local leadership, and province-wide service mapping. These hubs are already demonstrating improved outcomes—from reduced hospital use to higher client satisfaction—but scaling them requires system-level action. This paper is a call to policymakers, health system leaders, and community organizations to build on what works.
TORONTO, May 30, 2025 - The Ontario Community Support Association (OCSA) is pleased to announce the appointment of Lori Holloway as its new Chief Executive Officer, effective June 30, 2025. A recognized leader in Ontario's health and community care sectors, Holloway brings over 20 years of experience driving system change, championing equitable access to care, and strengthening community-based services. Her appointment marks a full-circle moment—returning to OCSA after previously serving as Chief of Operations over a decade ago. Holloway's extensive leadership portfolio includes roles as CEO of Bellwoods Centres for Community Living, National Director of Health and Wellness at the Canadian Red Cross, and Interim CEO of CANES Community Care. She is known for her collaborative leadership style and proven ability to lead organizations through complexity while keeping people and purpose at the centre. "Lori is a values-driven leader with deep roots in our sector," says Steve Sherrer, Chair of the OCSA Board of Directors. "At a time when demand for home and community care is growing and the policy landscape is shifting, her strategic insight and operational expertise will be invaluable in advancing OCSA's mission. We're thrilled to welcome her back to the sector and this exciting role with the organization." Holloway takes over from outgoing CEO, Deborah Simon. "We extend our deepest gratitude to Deborah for her tireless dedication and lasting contributions," says Sherrer. "Thanks to her leadership, OCSA is well positioned to navigate the opportunities and challenges ahead." This leadership transition comes at an important time as OCSA calls for more support for the sector through its Everyone Needs Home and Community Care campaign. Through the campaign, all Ontarians are encouraged to visit www.everyoneneedscare.ca to learn more and to connect to their MPPs for better funding, visibility, and support for home and community care. About OCSA The Ontario Community Support Association (OCSA) champions a strong, sustainable home and community care sector in Ontario. The association represents over 220 not-for-profit organizations deliver high-quality services that help seniors, people with disabilities, and those with complex care needs remain independent in their homes and communities. These proactive and cost-effective services prevent unnecessary hospitalizations, emergency room visits and premature institutionalization. For more information visit www.ocsa.on.ca or @OCSATweets For media inquiries please contact: Karla Sealy (she/her) Manager of Communications 416-256-3010/1-800-267-6272, ext 242 karla.sealy@ocsa.on.ca
