Leadership in a Time of Uncertainty: Lessons from A Community Care CEO

Two decades of industry experience couldn’t prepare Perry for a global health pandemic



TORONTO, August 11, 2020 -- Steve Perry didn’t just follow a career path, he found his vocation. 

Perry, now three years into his role as chief executive officer of Carefor Health & Community Services, has been working in community-based healthcare for over 20 years. He stumbled somewhat accidentally into the industry as a young adult, but quickly fell in love with the ability to directly help a community he cares so deeply for. 

“I think a big thing in doing what we do, is that you get to see the impact of what you do every single day,” he said. 

Carefor is a non-profit home health care and community support services organization operating in the entire Eastern Ontario region, and a member of the Ontario Community Support Association. The organization offers a variety of services and programs in client homes, in the broader community, at several of its residential care facilities (including hospice) and at nursing clinics. 

Perry, a loving husband and father of two, settled comfortably into his role as a leader by personalizing his work, aiming to treat everyone — from clients to employees and everyone in between — as he would want his family to be treated. However, leading a staff of 1,600 through a global health pandemic was not something anticipated so early in his tenure as CEO.  

So, at a time when leadership was of utmost importance, Perry utilized his team. 

“I feel a good leader listens to everyone,” said Perry. “As a leadership team we have always really supported one another.”

And that support is critical, especially when dealing with society’s most vulnerable. 

Perry and his team began monitoring the pace of the pandemic long before it reached Ontario, and some tough decisions were made early on. Weekly meetings turned daily, and together they decided to suspend some programs, redeploy staff to remote working arrangements and to close all of their care facilities to non-essential visitors before it was mandated by the government. 

“My perspective was, I would rather us be criticised for doing everything we could to keep people safe, even if it meant restricting movement and restricting access for people,” he said. 

Simultaneously, Perry’s biggest concern — and subsequently his number one priority — became acquiring enough personal protective equipment (PPE) for the organization. 

“Procuring and securing PPE was a huge, huge challenge in a highly anxious environment,” said Perry. “You were willing to do just about anything to get that PPE for your staff and your clients, but everyone on the planet was in the same boat.”

With traditional supply chains shot, Perry leveraged non-traditional supply chains in order to equip his team with the equipment necessary to keep them safe. 

“Attempting to acquire PPE in the midst of a global pandemic experiencing worldwide shortages was incredibly stressful... Particularly knowing that our team was relying on us to acquire the equipment they needed and to keep them and our clients safe,” said Perry. 

Now, as restrictions ease and Ontario begins to open up, Perry is determined to not let his guard down. On any given day, Carefor is procuring thousands of pieces of protective equipment, and at times supporting other organizations to have access to sufficient amounts as well. 

“If you look at the profiles of those who are the most at-risk, it’s our client base,” he said. “As a team, we are choosing not to look at it in terms of fear, but as motivation. We need to be proactive and not lose sight or get too comfortable with our PPE levels as things move forward.”

For Perry, effective leadership, especially in uncertain times, is calculated. 

“It’s important to act decisively, knowing you are working with imperfect information,” said Perry. “Act with a sense of urgency, but also with calmness and a team approach.” 

He said that is what really helped his team keep their “A-Game” over the past few months. Perry knows he is far from the frontlines, and is thankful for the dedicated workers who surround him. 

“Everything we do everyday can make a difference in somebody’s life,” he said. “That’s really what motivates me. To equip our team with the resources they need to do the really good work they do everyday.”

Moving forward — even with so much still unknown — Perry hopes to continue providing his staff and clients with the safety and peace of mind they deserve. 

“I am defined in no small degree by what I do and who I do it for,” he said. 

“Yes, it’s been an incredibly challenging time, but everyday is a new day and there have been an awful lot of silver linings in all of this as well.”

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About OCSA

Ontario Community Support Association (OCSA) represents close to 230 not-for-profit organizations that provide home care and community support services that help seniors and people with disabilities live independently in their own homes and communities for as long as possible. These compassionate and cost-effective services improve quality of life and prevent unnecessary hospitalizations, emergency room visits and premature institutionalization. They are the key to a sustainable health care system for Ontario.

For more information, visit www.ocsa.on.ca and https://twitter.com/OCSAtweets.

For interviews and information requests please contact:

Sandra Kahale – Media Coordinator
Ontario Community Support Association
647-997-1800

About Carefor

Carefor is a local not-for-profit charity that provides home health care and community support services across Eastern Ontario. Whether in the home, in the community, at care facilities or one of our clinics, our 1,500 staff are part of the circle of care that is tailored to our clients’ needs. For more information, please visit carefor.ca.

Trevor Eggleton
Manager – Communications, Marketing & Fundraising
Carefor Health & Community Services
613-793-6566

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More Updates

By Karla Sealy 26 Mar, 2024
Toronto, March 26, 2024 — The Ontario Community Support Association (OCSA) commends Ontario for its significant investment in the Home and Community Care sector. This important allocation will go towards improving the compensation of our dedicated workforce and bolster the organizational capacity of home care and community support organizations, ensuring that Ontarians continue to receive high quality services in their homes and in their communities. OCSA recognizes the importance of such investments in improving the effectiveness of organizations dedicated to home and community care. Currently, PSWs working in home and community care still earn 19% less than those working in hospitals and 9% less than those in long-term care. This critical funding helps to narrow the compensation gap between the Home and Community Care sector and other areas of health, signaling the essential role of this sector in the wider health system. "We applaud the province for recognizing the significance of investing in our sector," said Deborah Simon, CEO of OCSA. "This allocation takes a first step in improving the livelihoods of workers in home and community care and positively affects the lives of over one million Ontarians who rely on our services." OCSA looks forward to continued collaboration with the provincial government to ensure future investments into the sector and that this year’s investments translate into tangible improvements in service delivery, workforce development, and client outcomes. Our association has been advocating for wage enhancements for many years, and it is highly encouraging to see government making progress on this critical issue. About OCSA The Ontario Community Support Association (OCSA) represents over 220 not-for-profit organizations that provide home care and community support services to over one million Ontarians. Our members help seniors and people with disabilities live independently in their own homes and communities for as long as possible. These proactive and cost-effective services improve quality of life and prevent unnecessary hospitalizations, emergency room visits and premature institutionalization. They are the key to a sustainable health care system for Ontario. For more information, visit www.ocsa.on.ca or @OCSATweets. For media inquiries or further information, please contact: Karla Sealy (she/her) Manager of Communications 416-256-3010/1-800-267-6272, ext. 242 karla.sealy@ocsa.on.ca 
By Karla Sealy 01 Mar, 2024
March for Meals 2024 is being led by Meals on Wheels Ontario with support from our sponsor, belairdirect. 
By Rhiana Alfadili 30 Jan, 2024
(Toronto, Ontario. January 29, 2024.) There is a profound demographic shift underway. The 80+ population in Ontario is projected to more than double by 2040. People want to age at home – yet one in five older adults today have complex care needs which make remaining at home very challenging. Plus, the family and other loved ones who are taking care of older adults are struggling, with 63% of caregivers saying they reached their breaking point last year but had no choice but to keep going. Couple this with the almost 43,000 people in Ontario waiting for long-term care – more than the populations of a mid-sized town such as Bradford, Orillia, Stratford, Orangeville, or Leamington – with the waitlist for long-term care expected to grow to 48,000 individuals by 2029 based on population growth and complex care need trends. Bottom line, there will not be enough long-term care beds for those who need them, even with the significant investments and historical commitments already made by the Ontario Government, and the commitment by long-term care homes to deliver on the Government’s pledge to redevelop older homes and to create 30,000 new long-term care spaces. Collectively, with leaders across our sectors, we have identified existing solutions that can be expanded to reduce the long-term care wait list, help more older people with complex care needs age at home, and to fast-track access to long-term care for those who really need it.
By Rhiana Alfadili 16 Jan, 2024
As representatives of 10 provincial community health care associations, spanning 1,300 member agencies, Ontario’s community health sector welcomes the opportunity to participate in Ontario’s pre-budget consultation process. This provincial budget comes at a critical juncture in Ontario’s health care system as the government continues its work to ensure Ontarians can connect to the care they need where they need it most, providing faster access to services, and growing the province’s health care workforce. Notwithstanding these important commitments, Ontario’s community health sector is facing a critical staffing crisis, stemming from a widening wage gap between community health care workers and health workers in other sectors. The wage gap has resulted in the community health sector lagging behind by more than $2 billion, compared to those doing similar work in hospitals and other sectors. As a result, the community health sector is witnessing an exodus of skilled workers to other fields, making it increasingly challenging to recruit and retain essential health workers. The community health workforce encompasses a range of specialized health care roles, including nurse practitioners (nurses) in primary care, addiction and social workers in mental health organizations, and personal support workers in home and community care and long-term care. This multifaceted workforce cares for patients with highly complex needs that often have multiple severe and chronic conditions, and many patients face barriers to accessing health equitably. These healthcare workers often provide 24/7 service delivery, all while working with limited resources relative to acute care facilities. These workers play an essential role in Ontario’s health care system, ensuring patients receive the right care in the right place. Through a social determinant of health approach and a focus on prevention, where possible, our workforce also aids in reducing the burden on acute care settings, such as hospitals and emergency departments. Action from the Ontario government is needed to close this gap and secure the stability of Ontario’s health care system. PAY PARITY IN CONTEXT A new report, the Ontario Community Health Compensation Market Salary Review , presents compensation trends, challenges, and gaps from a study of market compensation within the community health sector. The report underscores several key findings: The community health sector is experiencing significant staffing challenges, including high turnover rates, minimal compensation increases, severe staffing shortages in rural areas, and limited growth opportunities. Compensation emerges as the most pressing labour challenge. Benchmark jobs in the community health sector are compensated significantly less than similar roles in Ontario’s broader public sector, including hospitals, acute care, and the education sector. Multiple factors contribute to the existing wage gap between community health workers and their counterparts in other health sectors within Ontario. These factors include a lack of investment and funding into the community health sector, legislative compensation restraints particularly imposed by Bill 124, and the rising wages in other health care sectors. 
By Rhiana Alfadili 12 Dec, 2023
(Toronto, Ontario. December 12, 2023.) The Ontario Community Support Association (OCSA) urges the provincial government to make a significant investment in home and community care in the 2024 Budget to allow the sector to compensate their staff fairly, and to meet the increasing demands for services as Ontario’s population ages. In their pre-budget submission , OCSA recommends that the province commit to an investment of $533 million to fortify and stabilize the home and community care sector. It suggests the $533 million investment be structured as follows: $290 million to increase service providers’ operational budgets by 3% and service volumes by 3% this year to meet growing community need and to build a comprehensive basket of home and community care services in each community across the province. Up to $77 million for retroactive pay increases to prevent wage disparities from worsening as a result of Bill 124 arbitration awards $116 million in increases to keep pace with increases in other sectors and start closing the gap between the sectors. Approximately $50 million to apply the permanent $3 an hour PSW wage increase to all hours of work not just direct care hours. “We acknowledge and are grateful for the government’s substantive investment in home and community care in the 2023 budget,” noted Deborah Simon, CEO of Ontario Community Support Association (OCSA). “Unfortunately though, our sector is facing a perfect storm - a health human resources crisis due in large part to wage inequity between sectors, as well as skyrocketing demand for services. Without significant financial investments and dedicated strategic planning over the next few years, this storm will continue to worsen, and many vulnerable Ontarians will be denied the services they rely on to live well and safely at home and in their communities.” In the last budget, the province allocated $18 million for community support PSWs and other community support staff were allocated wage increases of 2%. Home care staff also received increases of 3 and 4.6%. While OCSA is grateful for these increases, they are still a considerable distance from the 11% increase awarded to hospital nurses and the 8% increase for emergency medical services, and therefore exacerbate the wage gap and prevent services providers from being able to recruit and retain the workforce they need to deliver these critical community healthcare services. “We know that the majority of elderly Ontarians and those experiencing disability prefer to receive care at home,” says Simon, “And with Ontario’s 80+ population projected to more than double by 2040, the government needs to take urgent action to ensure that the home and community care sector is adequately funded and resourced to provide Ontarians with healthcare where and how they prefer to receive it – at home and in their communities, and delivered by trained professionals.” To read OCSA’s full pre-budget submission, click here . For further information, please contact Rhiana Alfadili at OCSA at rhiana.alfadili@ocsa.on.ca .
03 Nov, 2023
(Toronto, ON. November 3, 2023.) Yesterday the government released its Fall Economic Statement . While it was good to hear the province echo their $370 million commitment to the home and community care sector, more support is needed. The Ontario Community Support Association (OCSA) is reiterating its urgent call to close the wage gaps that exist between healthcare sectors to ensure that Ontarians across the province receive the best care possible. While OCSA appreciates the significant investments made in home and community care (HCC) in the 2023 provincial budget, closing the wage gap is essential to attract and retain skilled healthcare professionals in this sector. The wage disparity between healthcare sectors has become a critical issue. On average, hospital nurses earn $10 more per hour than those working in HCC. Additionally, Personal Support Workers (PSWs) in Long-Term Care (LTC) earn $4 more per hour than PSWs in the community. This wage gap not only discourages professionals from working in HCC but also impacts the care available to clients who wish to remain in their homes and communities. Retroactive increases to hospitals linked to Bill 124 arbitration awards threaten to exacerbate the wage gap. If we allow these disparities to deepen, healthcare professionals will continue to be deterred from working in HCC, resulting in a shortage of skilled workers for the sector and a reduction in service for clients. Vacancies for front-line positions in home and community care are also alarmingly high at nearly 20%, and annual staff turnover is approximately 25% - staggering statistics that underscore the urgent need for action. Past wage increases for PSWs have improved staff retention. Recently published research demonstrated that a wage parity would retain 1 in 5 PSWs who would otherwise have left their jobs in HCC, resulting in an additional 23.5 million care hours annually for Ontario's HCC clients. OCSA strongly urges the government to take immediate action to close the wage gap in the healthcare sector to ensure fair compensation for healthcare workers while also improving access to high-quality healthcare for all Ontarians. For media inquiries or further information, please contact: Rhiana Alfadili OCSA Communications Manager 416-256-3010 / 1-800-267-6272, ext. 219 Rhiana.Alfadili@ocsa.on.ca
03 Oct, 2023
(Toronto, ON. October 1, 2023.) In honor of Community Support Month this October, the Ontario Community Support Association acknowledges the unwavering commitment and resilience of the home and community support sector’s incredible staff and volunteers. As the healthcare system continues to face unprecedented challenges, the demand for community-based services has never been higher and these incredible service providers continue to go above and beyond to prevent unnecessary hospitalizations and reduce premature admissions to long-term care. Each year, more than one million Ontarians reach out for community support services (CSS) to help them live well at home, and this number continues to rise as our population ages. These services have become an indispensable part of our healthcare system and Community Support Month is an important time to recognize the tremendous impact that these services, and the providers who deliver them, have on the lives of some of Ontario’s most vulnerable citizens. Deborah Simon, CEO of OCSA, acknowledges the profound impact of CSS organizations, stating, "CSS organizations are pillars in our healthcare system and have expert knowledge of client needs, priority populations, and service delivery. OCSA is honoured to celebrate these incredible organizations and their dedicated staff throughout the month of October, and we extend our deepest gratitude for their commitment to ensuring that seniors and people with disabilities receive the care they deserve in the comfort of their homes and communities." The sector includes over 25 essential programs , including nursing care, personal care, homemaking, Meals on Wheels, Alzheimer's and adult day programs, medical appointment transportation, caregiver support, hospice, and palliative care services, among many others. These services are delivered by a workforce of over 22,000 staff plus tens of thousands of dedicated volunteers who contribute nearly 3 million hours of service each year. We encourage everyone to participate in the Community Support Month celebrations this month by: Taking time to learn about the importance of community support services this month by visiting OCSA’s Community Support Month page at https://www.ocsa.on.ca/csm. Joining the conversation on social media at #CSM2023 Familiarizing yourself with the organizations who provide these critical supports to vulnerable citizens in your area by exploring OCSA’s list of member organizations here: https://www.ocsa.on.ca/membership#FULLOCSAMEMBERS. For media inquiries or further information, please contact: Rhiana Alfadili OCSA Communications Manager 416-256-3010 / 1-800-267-6272, ext. 219 Rhiana.Alfadili@ocsa.on.ca
07 Sep, 2023
Newly published research supports investment in home and community care (Toronto, Ontario. September 7, 2023.) Research has just been published that provides data to support investing in home and community care in Ontario. Economic Evidence for Home and Community Care Investment: The Case for Ontario PSW Wage Parity, published this month in Longwoods Healthcare Policy, uses available personal support worker (PSW) wage data to build an evidence-based business case to demonstrate that even with equitable pay for point-of-care providers working in the sector, home and community care remains a less expensive option for delivering care in Ontario. “This evidence aligns with the government’s announced plans to invest more than $1 billion to help more Ontarians age in place,” noted Deborah Simon, CEO of Ontario Community Support Association (OCSA). “While other investments are also needed, ensuring PSWs are compensated equitably across the health sector will mean support for more Ontarians and significant cost savings for the province.” “Working alongside family caregivers, home and community care PSWs support clients to live independently at home, often caring for those with complex needs and requiring specialized care. However, they are paid significantly less than PSWs working in institutional long-term care homes (ILTC) or in hospitals,” shared Simon.
By Rhiana Alfadili 21 Jun, 2023
Today, OCSA acknowledges National Indigenous Peoples Day and Indigenous History Month – an important time to recognize the extraordinary histories and cultures of the First Nations, Inuit, and Métis peoples who have called Canada home for many centuries. June 21st was first named National Aboriginal Day in 1996 by then Governor General of Canada, Roméo LeBlanc. This date was selected in part due to the significance of summer solstice in Indigenous culture, and was renamed National Indigenous Peoples Day in 2018 to align with government’s commitment to advancing reconciliation. As one of Ontario’s preeminent healthcare advocacy organizations, OCSA is greatly concerned with the inequitable health disparities experienced by Indigenous Canadians, due in part to increased rates of poverty and food insecurity, as well as a lack of employment opportunities and suitable housing1. More needs to be done to ensure that Indigenous Canadians have equitable access to quality healthcare services, and that those services are developed and delivered in consultation with Indigenous communities to ensure that they are in sync with cultural values. “Today, we recognize the incredible work of our Indigenous health and community care members and partners, and thank them for providing such critical community health supports to some of Ontario’s most vulnerable citizens,” says Deborah Simon, OCSA CEO. “Delivering community healthcare is challenging in the best of times, never mind in a time when we have a rapidly aging population, profound staffing and funding challenges, and institutional racism to contend with. I hope that Indigenous health and community care organizations will consider OCSA an ally and invite them to reach out to us should we be able to support their advocacy efforts for improved HCC funding and services for their communities.” To expand your knowledge about National Indigenous Peoples Day and about the history, heritage, and resilience of Indigenous cultures across Canada, please visit these links: Truth and Reconciliation Commission of Canada: Calls to Action (PDF) - https://ehprnh2mwo3.exactdn.com/wp-content/uploads/2021/01/Calls_to_Action_English2.pdf Indigenous Canada is a 12-lesson Massive Open Online Course (MOOC) from the Faculty of Native Studies that explores the different histories and contemporary perspectives of Indigenous peoples living in Canada. (English only) https://www.ualberta.ca/admissions-programs/online-courses/indigenous-canada/index.html  Indigenous Perspectives Education Guide (Historica Canada) - http://education.historicacanada.ca/en/tools/493 About OCSA Ontario Community Support Association (OCSA) represents close to 230 not-for-profit organizations that provide home care and community support services that help seniors and people with disabilities live independently in their own homes and communities for as long as possible. These compassionate and cost-effective services improve quality of life and prevent unnecessary hospitalizations, emergency room visits and premature institutionalization. They are the key to a sustainable health care system for Ontario. For more information, visit www.ocsa.on.ca and https://twitter.com/OCSAtweets . For information requests please contact: Rhiana Alfadili – Communications Manager Ontario Community Support Association 416-256-3010 ext. 219 rhiana.alfadili@ocsa.on.ca
By Rhiana Alfadili 19 May, 2023
About OCSA Ontario Community Support Association (OCSA) represents close to 230 not-for-profit organizations that provide home care and community support services that help seniors and people with disabilities live independently in their own homes and communities for as long as possible. These compassionate and cost-effective services improve quality of life and prevent unnecessary hospitalizations, emergency room visits and premature institutionalization. They are the key to a sustainable health care system for Ontario. For more information, visit www.ocsa.on.ca and https://twitter.com/OCSAtweets . For information requests please contact: Rhiana Alfadili – Communications Manager Ontario Community Support Association 416-256-3010 ext. 219 rhiana.alfadili@ocsa.on.ca
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