Leadership in a Time of Uncertainty: Lessons from A Community Care CEO
Two decades of industry experience couldn’t prepare Perry for a global health pandemic
TORONTO, August 11, 2020 -- Steve Perry didn’t just follow a career path, he found his vocation.
Perry, now three years into his role as chief executive officer of Carefor Health & Community Services, has been working in community-based healthcare for over 20 years. He stumbled somewhat accidentally into the industry as a young adult, but quickly fell in love with the ability to directly help a community he cares so deeply for.
“I think a big thing in doing what we do, is that you get to see the impact of what you do every single day,” he said.
Carefor is a non-profit home health care and community support services organization operating in the entire Eastern Ontario region, and a member of the Ontario Community Support Association. The organization offers a variety of services and programs in client homes, in the broader community, at several of its residential care facilities (including hospice) and at nursing clinics.
Perry, a loving husband and father of two, settled comfortably into his role as a leader by personalizing his work, aiming to treat everyone — from clients to employees and everyone in between — as he would want his family to be treated. However, leading a staff of 1,600 through a global health pandemic was not something anticipated so early in his tenure as CEO.
So, at a time when leadership was of utmost importance, Perry utilized his team.
“I feel a good leader listens to everyone,” said Perry. “As a leadership team we have always really supported one another.”
And that support is critical, especially when dealing with society’s most vulnerable.
Perry and his team began monitoring the pace of the pandemic long before it reached Ontario, and some tough decisions were made early on. Weekly meetings turned daily, and together they decided to suspend some programs, redeploy staff to remote working arrangements and to close all of their care facilities to non-essential visitors before it was mandated by the government.
“My perspective was, I would rather us be criticised for doing everything we could to keep people safe, even if it meant restricting movement and restricting access for people,” he said.
Simultaneously, Perry’s biggest concern — and subsequently his number one priority — became acquiring enough personal protective equipment (PPE) for the organization.
“Procuring and securing PPE was a huge, huge challenge in a highly anxious environment,” said Perry. “You were willing to do just about anything to get that PPE for your staff and your clients, but everyone on the planet was in the same boat.”
With traditional supply chains shot, Perry leveraged non-traditional supply chains in order to equip his team with the equipment necessary to keep them safe.
“Attempting to acquire PPE in the midst of a global pandemic experiencing worldwide shortages was incredibly stressful... Particularly knowing that our team was relying on us to acquire the equipment they needed and to keep them and our clients safe,” said Perry.
Now, as restrictions ease and Ontario begins to open up, Perry is determined to not let his guard down. On any given day, Carefor is procuring thousands of pieces of protective equipment, and at times supporting other organizations to have access to sufficient amounts as well.
“If you look at the profiles of those who are the most at-risk, it’s our client base,” he said. “As a team, we are choosing not to look at it in terms of fear, but as motivation. We need to be proactive and not lose sight or get too comfortable with our PPE levels as things move forward.”
For Perry, effective leadership, especially in uncertain times, is calculated.
“It’s important to act decisively, knowing you are working with imperfect information,” said Perry. “Act with a sense of urgency, but also with calmness and a team approach.”
He said that is what really helped his team keep their “A-Game” over the past few months. Perry knows he is far from the frontlines, and is thankful for the dedicated workers who surround him.
“Everything we do everyday can make a difference in somebody’s life,” he said. “That’s really what motivates me. To equip our team with the resources they need to do the really good work they do everyday.”
Moving forward — even with so much still unknown — Perry hopes to continue providing his staff and clients with the safety and peace of mind they deserve.
“I am defined in no small degree by what I do and who I do it for,” he said.
“Yes, it’s been an incredibly challenging time, but everyday is a new day and there have been an awful lot of silver linings in all of this as well.”
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About OCSA
Ontario Community Support Association (OCSA) represents close to 230 not-for-profit organizations that provide home care and community support services that help seniors and people with disabilities live independently in their own homes and communities for as long as possible. These compassionate and cost-effective services improve quality of life and prevent unnecessary hospitalizations, emergency room visits and premature institutionalization. They are the key to a sustainable health care system for Ontario.
For more information, visit www.ocsa.on.ca
and https://twitter.com/OCSAtweets.
For interviews and information requests please contact:
Sandra Kahale – Media Coordinator
Ontario Community Support Association
647-997-1800
About Carefor
Carefor is a local not-for-profit charity that provides home health care and community support services across Eastern Ontario. Whether in the home, in the community, at care facilities or one of our clinics, our 1,500 staff are part of the circle of care that is tailored to our clients’ needs. For more information, please visit carefor.ca.
Trevor Eggleton
Manager – Communications, Marketing & Fundraising
Carefor Health & Community Services
613-793-6566
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TORONTO, May 30, 2025 - The Ontario Community Support Association (OCSA) is pleased to announce the appointment of Lori Holloway as its new Chief Executive Officer, effective June 30, 2025. A recognized leader in Ontario's health and community care sectors, Holloway brings over 20 years of experience driving system change, championing equitable access to care, and strengthening community-based services. Her appointment marks a full-circle moment—returning to OCSA after previously serving as Chief of Operations over a decade ago. Holloway's extensive leadership portfolio includes roles as CEO of Bellwoods Centres for Community Living, National Director of Health and Wellness at the Canadian Red Cross, and Interim CEO of CANES Community Care. She is known for her collaborative leadership style and proven ability to lead organizations through complexity while keeping people and purpose at the centre. "Lori is a values-driven leader with deep roots in our sector," says Steve Sherrer, Chair of the OCSA Board of Directors. "At a time when demand for home and community care is growing and the policy landscape is shifting, her strategic insight and operational expertise will be invaluable in advancing OCSA's mission. We're thrilled to welcome her back to the sector and this exciting role with the organization." Holloway takes over from outgoing CEO, Deborah Simon. "We extend our deepest gratitude to Deborah for her tireless dedication and lasting contributions," says Sherrer. "Thanks to her leadership, OCSA is well positioned to navigate the opportunities and challenges ahead." This leadership transition comes at an important time as OCSA calls for more support for the sector through its Everyone Needs Home and Community Care campaign. Through the campaign, all Ontarians are encouraged to visit www.everyoneneedscare.ca to learn more and to connect to their MPPs for better funding, visibility, and support for home and community care. About OCSA The Ontario Community Support Association (OCSA) champions a strong, sustainable home and community care sector in Ontario. The association represents over 220 not-for-profit organizations deliver high-quality services that help seniors, people with disabilities, and those with complex care needs remain independent in their homes and communities. These proactive and cost-effective services prevent unnecessary hospitalizations, emergency room visits and premature institutionalization. For more information visit www.ocsa.on.ca or @OCSATweets For media inquiries please contact: Karla Sealy (she/her) Manager of Communications 416-256-3010/1-800-267-6272, ext 242 karla.sealy@ocsa.on.ca
Toronto, ON — Today, on Personal Support Worker (PSW) Day , the Ontario Community Support Association (OCSA) proudly joins communities across the province in recognizing the extraordinary contributions of Personal Support Workers. PSWs are the backbone of Ontario’s home and community care system, providing essential support that enables people to live safely and independently at home. Each year on May 19th, PSW Day is an opportunity to show our deep appreciation for the dedication, compassion, and professionalism of these vital frontline workers. Whether helping seniors with daily tasks, supporting people with disabilities, or providing companionship to those facing isolation, PSWs deliver the care that’s needed—and the care that’s wanted—every single day. As Ontario faces a growing demand for home and community care, the role of PSWs has never been more important. OCSA continues to advocate for investments that will strengthen the PSW workforce, and this is part of the Everyone Needs Home and Community Care advocacy campaign. OCSA encourages all Ontarians to take a moment today to thank a PSW in their life. You can also visit www.everyoneneedscare.ca to learn more about how to support the people who provide essential care in your community. Happy PSW Day—and thank you to all the Personal Support Workers who make a difference every day.
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